A Guide for Creating a Brand Awareness Campaign

In today’s world, many business owners are interested in implementing strategies that will help their organizations become more profitable, progressive, and productive. If you’re interested in attaining any of these outcomes, consider the value of creating a brand awareness campaign. Although defined broadly, brand awareness is basically about making people aware that your product or service line exists and subsequently leading them down the path to conversion and product loyalty. Below you’ll find several strategies you can implement to create a high quality brand awareness campaign capable of yielding substantive, ongoing results:

1. Target Market Research.

The first step to developing an excellent brand awareness campaign is doing your target market research. This approach is imperative because you likely won’t be advertising your products to everyone. Rather, you’ll be sharing your brand with the individuals who are most likely to be interested in your brand. There are multiple types of information that you’ll attain through the research process. Some of them include geographic and behaviouristic data. Another type of information that you’ll attain through this process is psychographic information. As noted in Inc., psychographic data concerns the personal attributes of an individual. Some of them include behavior, lifestyles, hobbies, interests, values, attitudes, and personality.

2. Become More Active On Social Media.

In addition to doing target market research, make sure that you become more active on social media. This strategy will empower you to build brand awareness by continually conversing about your brand in a casual yet dynamic manner which makes members of your target audience increasingly cognizant of the fact that your product or service line exists. Note that there are hundreds and hundreds of social media optimization (SMO) strategies that you can deploy to realize this objective. One of them is Twitter polls. These polls enable corporate leaders and entrepreneurs to ask audiences specific questions about their brand and then receive answers directly from them. The power of the Twitter poll is two-fold. First, the polls enable you to keep members of your target audience thinking about your brand because you’ll be asking them questions about it. Second, the polls are readily available for viewing to anyone who has access to Twitter. Thus in addition to getting members of your target audience actively involved with your brand, this technique helps you make your product or service line visible to a broader audience. Although not everyone in this broad audience will be interested in your brand, it’s safe to say that at least some of them will.

Keep in mind that social media marketing is not the only digital strategy that you can deploy to increase brand awareness in the online world. Some of the other digital strategies that you can use to share information about your brand with others include web design and development, online reputation management, and content marketing. Also know that search engine optimization (SEO) plays an integral role in the brand awareness process because it ensures that your organization attains the level of SERP visibility necessary to increase the likelihood that more members of the target audience will become aware of it.

3. Implement A Referral Program.

As noted in WordStream, people will gladly get the word out about your brand once they realize that they’ll attain some type of reward. This is why customized, cutting edge referral programs should be an integral component of your brand awareness campaign. Note that there are multiple options available to you when it comes to referral program development. You can do a bit of internet research to see what types of formats are already out there and then fine-tune your own program. To get started, consider Dropbox. This company provides their existing users with 500 MB of storage space each time they refer a friend. The end result for Dropbox was a ton of word of mouth advertising coupled with a substantive number of new sign-ups.


If you’re serious about making your company’s advertising efforts as effective as possible, know that brand awareness should be a key component of your marketing plan. Utilize one, two, or all three of the brand awareness techniques outlined above so you can keep your organization on track to attaining optimal levels of profitability!

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