UI/UX design plays one of the most essential roles when developing a website or building an online presence for a business or brand. The user experience and the user design of a website determine how visitors and prospective customers are likely to view and interpret a site’s overall purpose. If you are working as a UI/UX designer, there are a few important elements of design to keep in mind anytime you are working with a new project or client.
Test Your Website as a User
The only way to truly know if your website’s UI/UX design is just right is to access your website as a user yourself. Always test each individual website you design and create using various browsers and devices. Use online tools or services to test your website’s design across multiple platforms and devices simultaneously without all of the manual effort typically required for a thorough test.
Ask for Input and Feedback
Anytime you are building a website or creating an online persona for a brand through UI/UX design, it is essential to ask for input and authentic feedback from other users, testers, and prospective customers. Host test events to get feedback that is extremely helpful and valuable for the future revisions you may implement on the website you are currently building and developing. Input and feedback can help tremendously when determining the best route to take for a website’s overall look and aesthetic.
Recycle Your Past Work
Yes, it’s important to create a fresh, unique, and relevant design for each project or client you take on. However, it is still possible to recycle past project elements that are the most successful from your portfolio. If you have hundreds or thousands of UI/UX development projects you have completed in the past, do not shy away from using specific elements that are relevant to your current project or client. Using successful and highly effective elements from past projects of your own is a great way to ensure the outcome of the current project you are working on.
When a user accesses a website, they typically the first search for the navigation section of the site itself. Navigation is paramount when creating a website, regardless of its purpose, niche, or target market. If visitors are unable to easily access content or browse a website, they are much more likely to search for the information they need using an alternative source or solution. Your website’s design should include either a vertical or horizontal navigation bar or tree for easy accessibility and loading for all users, whether they are browsing using a mobile smartphone or with a traditional web browser.
Choosing the right font and font size for a website can ultimately make all of the difference when garnering new followers or attempting to drive sales to your eCommerce storefront. Typography plays a significant role in retaining the interest of your current web visitors while also sparking interest in those who genuinely want to learn more about the business or brand they are visiting online. As a UI/UX designer, typography remains one of the most important elements of a successful website, whether the website is selling products or simply sharing valuable information for a highly targeted audience.
Require Less Scrolling
With the advent of CMS (Content Management System) solutions such as WordPress along with hosted website builders, less scrolling has become more popular than ever. When developing a website for a new client or business, consider the amount of scrolling that is necessary for users to access content or products which are the most valuable to your client. While a one-page website design is effective, it is imperative to minimize excessive scrolling to keep the attention of your visitors while encouraging them to return again in the future.
Understanding the significant role that UI/UX design plays when creating a new website or online presence is essential, whether you are building a site for a local brick & mortar business or if you are developing an online storefront for an international brand. With a thorough understanding of UI/UX and a clear plan of action to reach your target audience, implement the right tools and elements necessary to ensure the UI/UX design you utilize is highly effective and successful.