While in years past businesses relied on newspaper advertisements to get their message to consumers, times have changed. In today’s competitive business world, video messaging is the future for businesses large and small. According to the latest statistics, 82 percent of businesses believe video marketing is an extremely important aspect of their overall business strategy, and close to 90 percent of businesses believe video marketing will give them a good return on their investment. If you are wanting to take your company in a new direction and are considering the use of professional videos, here are some reasons why this will be one of the best decisions you have ever made in your business career.
If there is one thing professional videos do very well for businesses, it is help them build trust with their customers. Unlike newspaper ads and websites that simply have words and pictures, videos allow businesses the chance to speak directly to customers, showcasing not only their knowledge and experience, but also their personalities. After all, by injecting a bit of humor into an advertisement, it is far more likely customers will not only relate to it, but ultimately find their way to your front door as a new customer.
Videos are Shared
In today’s digital age, people regularly share videos with family or friends. This can be very helpful to your business, since just one video can find itself being shared to thousands of people in only a matter of minutes. With social media sites such as Facebook, Twitter, and Instagram leading the way, a business can get tons of free advertising just by producing a short, professionally-done video.
Bringing Traffic to Your Business
If you are looking to drive traffic to your business, rely on professional videos. With millions of people visiting YouTube every day, a well-done professional video can work wonders for your business. After all, if just a fraction of those who visit YouTube view and upload your video, the results can be tremendous. Along with this, once you have a YouTube video, it will become part of the Google index, meaning there is a greater likelihood it will come up as part of a Google search.
Videos Equal Sales
If you have products and services you want to sell, professional videos will help you reach your goal. Studies have shown that nearly 75 percent of people who watch a video about a product or service ultimately end up purchasing the product or service. Whether you are a large car dealership selling the latest vehicles or a small one-person business offering home improvement services, a professional video can virtually guarantee customers will be heading your way in the near future.
More Affordable Today
When video production was first getting started, the cost to have a professional video made for your business was quite high. However, as additional technology has come along in the past decade, the cost of having a video produced for your company has dropped dramatically. As a result, this has opened new advertising avenues for companies that may have thought their options were very limited. By bringing your ideas to the table and combining them with video marketing professionals who have years of experience, the result can be an affordable video that brings a large return on investment for many years to come.
Mobile Device Users
As more and more people rely on their smartphones for information about anything and everything, it is becoming even more important for companies to include professional videos in their marketing strategies. As an example, studies show over 90 percent of consumers watch videos on their mobile devices. In addition, mobile video viewing grows by at least 100 percent annually, demonstrating the importance of this marketing tool. With people getting their information on the go more and more in today’s hectic world, using professional videos that can be downloaded to mobile devices is a must for business success.
Whether your company has been using professional videos for years or is just now deciding to take the plunge into this aspect of marketing, there is little doubt that by making the commitment, the result will be plenty of new customers and increased profits.