Designing an effective label can be much an intimidating process. There are so many different ways you can design any given product that it’s tricky to know exactly where to start. Especially when you’re working on designing a water bottle label, it’s confusing to know exactly what you should highlight with the product. Simple labels tend to get people’s attention, but you also want your product to stand out and focus on something unique that other brands can’t do.
Thankfully, we have some tips—to help you in your next endeavor designing a water bottle label, here are some methods you can follow to ensure success:
Focus on the Specific Type of Water
Before you even begin thinking about how you’re going to represent your product, you have to think about what you’re representing. If the type of water you’re packaging has something distinct about it (such as the amount of minerals or whether or not it has a flavor), that is something that you should be focusing on with the label as well. Even if you don’t have anything specific about the water itself, perhaps it’s best to focus on the location: where the water came from can be equally important and give the packaging an identity that can help separate it from your competition.
We recommend taking the time to write down your ideas as a list—if you can describe your product with a maximum of 5 words, then you can see exactly what you’re representing.
Know What You’re Up Against
Once you know exactly what you should be focusing on with your product, it’s important to then do some research and know what the competition is bringing out. Through this, you can familiarize yourself with exactly what the other brands are focusing on when marketing their water. This can allow you to distance yourself from the uniformity present while also retaining the aspects of the other labels that make them effective.
Don’t Be Afraid to Use Color Creatively
Many companies that market water take a uniform aesthetic, typically imitating the look or color of water itself. While this can be effective for contextualizing and making the product itself look sleek, it doesn’t do much to grab your attention when you’re at the store looking to pick out some water for yourself. Because of this, we recommend that you don’t shy away from using extensive amounts of color in your designs. It can be actually very helpful to use bright, attention-grabbing colors as a means of separating your label from the crowd. Just make sure that whichever colors you use, they match each other! Color dissonance can be eye-catching in a negative way.
Only Say What is Necessary
One of the signs of a good label is that it isn’t too complicated, but also isn’t too simple. Sometimes labels that don’t have enough information can feel like they’re not reliable, while labels that are too busy can feel inaccessible and hard to parse. Because of this, we recommend that you take your time when designing your label to make sure that you don’t say much more than is necessary to describe your product. Putting ingredients is important, but you should find some way to accurately label your water bottle so it does not feel overwhelming to the audience reading it. This is one of the keys to making an effective label, as then people will be able to parse the information on your label while also being enticed to buy it.
An effective logo can also help do this, incorporating the feeling of the overall packaging in order to make people not ask as many questions.
Test it Out!
One of the most overlooked aspects of making labels is ensuring that the intended effect is actually what happens when people see it. Many people forget that this is also an element of the process, instead opting for doing what they think is right. Regardless of your perception, if the people buying it don’t like the label, then your water bottles don’t sell—there’s an entire field of just people who focus on this, so we recommend acquainting yourself with what others think.