If you were still in any doubt as to the efficacy of mobile marketing for your business, we have listed some of the major advantages of it as a marketing tool.
Ask yourself the question, can you really manage without incorporating a mobile campaign into your marketing strategy for Christmas 2017 and the New Year beyond?
DIRECTLY CONTACT YOUR CUSTOMERS
The first and the most obvious advantage of using mobile marketing is that you can get straight through to your customers.
Most people carry their mobile devices everywhere.
It has been discovered that the average person will check their mobile phone a staggering 85 times a day! With over 60% of them admitting that they look at their phone within five minutes of waking up in the morning.
This, coupled with the increasing hours that people spend using their phones for internet and social media, make this an absolute must for advertisers wishing to target their client base.
MOBILE CAMPAIGNS ARE EASY TO EVALUATE
We know that with some advertising campaigns, it can be a bit hard to establish whether it has really worked or not. And proving whether a sales spurt was actually linked to the campaign can be difficult too.
Even when the efficacy of other methods of advertising can eventually be proved, it can take a bit of detective work to work it out.
Things are a lot more straightforward when it comes to evaluating the efficacy of a mobile marketing campaign. This is because they can be tracked easily and analyzed for their efficacy.
IT KEEPS THINGS SIMPLE
SMS messages are short and to the point. This is the kind of communication that can benefit both the advertiser and the client.
You are not making huge demands on your client’s time. They do not have to watch an advert for thirty seconds or longer to get to the point.
Your message is simple and clear and they know where they stand quickly.
COST EFFECTIVE CAMPAIGNS
We know that marketing campaigns have a habit of being highly costly and sometimes they can spiral out of control pricewise.
This is not an issue with mobile campaigns, which are economical in comparison to expensive print marketing or complicated social media campaigns.
In terms of actually being noticed by your intended recipients, in approximately 90% of cases, a customer will open their text messages and most will do so within a few minutes of being sent it.
You can’t say the same about a leaflet drop, which mostly lands in the bin!
GET RESULTS FAST!
Speed is one of the most attractive things about using the mobile platform to contact your clients.
You immediately connect with your customer and they will be reading your message within minutes.
This can translate into an immediate hit for your website and directly into sales.
BUILD A PERSONAL RELATIONSHIP WITH YOUR CUSTOMERS
Communicating by mobile is a curiously personal way to reach your customers. They are not passively watching on TV or turning the pages of a magazine.
Your message will cause the phone in their pocket to buzz and they will be compelled to respond to it.
If they reply to your message, you are in a dialogue with them and this is the key to building a personal relationship.