Motricity's mCore Platform Powers att.net for AT&T Mobility

AT&T's next generation Web portal uses the mCore Platform to enable its customers to personalize their mobile Internet experience.

Motricity’s award winning back-end architecture and hosting solution, the mCore Platform, helps AT&T's customers customize their att.net experience by setting preferences and creating shortcuts on their homepage so they can quickly access the information most important and relevant to their daily lives. AT&T and Motricity collaborated to develop a solution that allows what has traditionally been considered 'off-deck' content to be integrated seamlessly into the carrier’s 'on-deck' experience.  The mCore Platform also offers sophisticated management and analytics tools that will enable AT&T to update mobile content and promotions in real-time, providing a highly personalized mobile data experience to AT&T subscribers.