Motricity Insights is a revolutionary SaaS-based tool that makes enterprise-class predictive analytics, profiling and prospect targeting a viable option for any marketer - combining customer profiling, reporting, predictive modeling, scoring, mapping, targeting and suppression into an automated end-to-end process.
Every promotion, offer and campaign can now realize improved response rates through predictive analytics. Motricity Insights enables agencies, advertisers and corporate marketing teams to build revenue, create customer loyalty and deliver a more consistent return on investment across campaigns.
Motricity Insights automates and accelerates the prospect identification process, delivering sophisticated profiling, filtering, segmentation and targeting without requiring analytics expertise or dedicated in-house statistical teams. With Motricity Insights, marketers are able to easily create comprehensive analytics models to quickly understand market size, propensity to buy and concentration. It also provides analysts with a sophisticated and robust platform to automate routine work and free up analytic resources.
Motricity Insights provides:
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Data Integration
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Filter data by country, province/state, zip/postal code or ring radius, and then further refine records by attributes such as age, gender, product, purchase date, credit standing, interests, media consumption, attitudes, opinions and ethnicity, employment and much more.
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Customer Profiling
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Out of the box reports provide unique views into your customer records, allowing you to better understand demographics, characteristics and preferences of your high propensity segments. Compare customers against other database components (local market, region or nation) with specific and actionable information on penetration rates, opportunity scores and index scores.
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Modeling, Predictions & Scoring
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Analyze, model, predict and score high propensity customers and prospects. Through sophisticated statistical examination, Motricity Insights finds prospects and markets most like your ideal customers.
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Targeting & Mapping
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Download lists for easy transfer into CRM and marketing tools. Map existing customers and newly uncovered prospects from the filters, profiles and models.
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